The firm had worked mainly for business to business buyers but was pretty successful in earning a good reputation. Nevertheless, to make gains, WoodBarn needed to tap into the Indian middle class home market, which was mostly controlled by brick-and-mortar houses.
The important challenge was to educate consumers and break the present mindset that wooden houses were nondurable. Additional challenges getting the same and associated with procurement since the essential raw material wasn't available in the domestic marketplace increased the final purchase price of the product. Subhadip Roy and Subhalaxmi Mohapatra are affiliated with Indian Institute of Management Udaipur.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: May 07, 2015 PRODUCT #: W14783-HCB-ENG
WoodBarn India Trying to Break a Concrete Mindset Case Solution
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