(B) the case tells the story of Management Buy-Out (MBO), and then focuses on the marketing strategy of the newly independent local brewery in order to survive and thrive with a distinctly local strategies. There are twists, as a group of entrepreneurs with the support of the community, took over the brewing facilities from multinational brewer Inbev, and revived the historical brand Wolters in the new independent firms. Five years after independence, the company thrives on the local market niche using a variety of marketing approaches that play to their local context, and considering how to develop their exports. The fact is, suitable for debriefing (A) case. He is also an independent case for small and medium enterprises face problems of local brand marketing in the industry increasingly dominated by global players and export development from scratch. "Hide
by Klaus Meyer Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: Mar 09, 2012. Prod. #: W12806-PDF-ENG
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