In 2014 WMS Gaming, a seller and a manufacturer of slot machines to casinos, was considering a redesign of its present revenue model. As customers’ demand and technology evolved for gaming options intensified, new and advanced earnings models were being embraced in other technology markets. It became evident that the revenue model based on subscription was widely adopted in the software industry, as it was easy to obtain revenue through this model. Dayna Stone, the product supervisor, had the job of advocating one that most suitable WMS' needs and at precisely the same time took the customers’ needs and appraising several revenue models and wishes into account.
There were certain factors that were making this decision complicated.One of the factors was the Americans' love of gaming had led to mushrooming. However,the fiscal catastrophe of 2008 and its consequences had reduced the demand for casinos. Moreover, casinos, depending on the kind of customers they pulled, differed in their desire for upkeep and innovating their slot machines. In this case, the students would be required to see this situation through Dayna’s point of view as she would be undertaking the job of selecting the appropriate revenue model and considering these factors.
PUBLICATION DATE: June 23, 2016 PRODUCT #: KEL951-PDF-ENG
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