Recommended for MBA graduates, this case is one of a pair of cases that are used in the exercise merger talks. It is designed for use with "Mars, Incorporated" (UVA-F-1612), but it can also be used by itself. Half the class is produced only in the case of Wrigley, and the other half uses the case of Mars. Wrigley and Mars are considering mergers and in the process of negotiating a merger agreement. Macroeconomic assumptions, in particular, the prediction of future sugar prices in the face of uncertainty and speculation about the meaning Wrigley make future cash flows of the company Wrigley, difficult to predict. "Hide
by Elena Loutskina, George Shapovalov Source: Darden School of Business 25 pages. Publication Date: March 24, 2010. Prod. #: UV4276-PDF-ENG
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