Visual merchandising (VM) plays an essential role in hypercompetitive merchandise categories. Shoppers often get swayed in the idea of purchase because of an attractive display or just because of the visibility of a brand in the retail location, though they might be subjected to ads extolling the virtues of brands. As such, firms must put money into infrastructure and procedures to create effective VM potential.
Among its sales development supervisors must choose between several alternatives for making certain that the strategic goals of the company's are met through VM. All models have their pros and cons as well as the supervisor must utilize the available qualitative and quantitative information to compare the models across distinct parameters and produce a pick.
PUBLICATION DATE: August 07, 2014 PRODUCT #: W14341-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Wipro Consumer Care Merchandising for Success Case Solution
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