IMD-3-1774 © 2006
Malnight, Thomas; Keys, Tracey
The executive team is assembled in December to determine the best way to react to increasing pressure from analysts and investors over results. Other companies in their own business; food; have been restructuring to meet with estimates; given the slow increase in core developed world marketplaces. The executive team must find an additional 3% by the time it has its analyzer call in March to discuss full-year results on gains.
In addition; market conditions are changing in India; a priority for growth; and the company has to move more rapidly than intended to keep up with its customers. How should the executive team balance the short term pressures from financial markets with long term strategic priorities for growth? Learning objective: This case concentrates on the tensions in balancing short term pressures for results/decisions; e.g. from analysts/investors to make earnings targets; versus focusing on working towards long-term growth targets.
Subjects: Strategy; Change; Crisis; Execution; Must-win battles
Settings: Europe; Global company; Food; Consumer goods; Revenues around Euro 10 billion; 2006
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