Owner Windhorse Farm (WHF), work steadily forest areas and a woodworking shop, which produces construction materials, as well as "garden furniture" (wood used for guitar, mandolin, violin tops), nearing retirement. Since there is no heir, to run a business, it must determine whether it should stay or go out of business building products and / or business garden furniture. The solution must meet the criteria set out in the "four pillars" (economic, social, environmental, and spiritual) that guide the mission and strategy of WHF. Objectives: 1) To provide rich opportunities for students to learn how a small business uses a triple (in this case, four times), the bottom line approach to the definition of the corporate mission and strategy. 2) To demonstrate how the expansion of product solutions to be integrated into the overall dynamics of the company, especially in terms of relationships between the existing product lines and new marketing, production and personnel requirements. 3) To expose students to business and community-based strategies that can improve the sustainability of the forest industry. 4) to provide students with the decision-making opportunities in the market, such as garden furniture, where knowledge of the market and the available data are rather "impressionistic" and informal. 5) To select a personal priorities, such as retirement and consistently, can substitute for other problems. "Hide
by Julia Sagebien, Annika Tamlyn Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: September 11, 2008. Prod. #: 908M66-PDF-ENG
Related Case Solutions & Analyses:
Morgans Rock Hacienda & Ecolodge
Consuming Technology: Why Marketers Sometimes Get It Wrong
Circle Gastroenterology Products (A)
Vocera Communications
Sports Agents: Is There a Firm Advantage
McDonalds & Starbucks Strategy
Baleno: Expanding Retail Operations in China
Steward Health Care System
Inside your social media ring: How to optimize online corporate reputation
Eastern Condiments Private Limited (A)
