Willow Creek Community Church, What Really Makes a Difference Case Solution
Willow Creek Community Church, situated beyond Chicago, IL, was among the very best gone to and most prominent churches in the United States. It was committed to drawing in applicants, individuals who were if not "unchurched," and helping them along a journey to conversion and spiritual maturity. Greg Hawkins, executive pastor, questioned, of all the important things that the Church did, what really made a difference? If a generous donor offered Willow $100,000 to purchase having the most significant influence on assisting laypersons turn into disciples of Christ, would Hawkins and the management group genuinely understand what to undertake with the cash?
In 2003, Hawkins will lead Willow in a tactical preparation procedure. He was presented to a customer research study professional who had actually assisted a remarkable list of big business comprehend "what was taking place in the hearts and minds of their existing and possible consumers."
This case checks out Willow's choice to bring this kind of research study to its church and use strenuous analytical strategies to comprehending the requirements and inspirations of its congregants. It traces how Willow utilized the surprising findings to determine which plans and ministries genuinely assisted individuals grow spiritually and change its method to church.
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