Internet and World Wide Web has led to a huge change in the way people interact with remote applications. If the information systems can seek and find each other, communicate and execute business processes, all with no (or very little) human intervention, the world of business is likely to be quite transformed. Claimed, however, that Web services will not create this world - and will not be any technology on the horizon. Although very useful, the web service will strengthen existing relationships, rather than stimulate new ones. Moreover, application integration issues that remain unresolved in the Web services are really complex, which can be overcome only by the work of managers and executives, not technology or consortium. Considers EMEA IBM (Europe, Middle East and Africa) organization that works with independent distributors in several countries to automate the ordering of the middle class of computing systems. Provides a close look at the effort to go beyond the capabilities of previous B2B technologies to build agreements and standards for the application of communication applications which where previously existed. "Hide
by Andrew McAfee Source: MIT Sloan Management Review 9 pages. Publication Date: January 1, 2005. Prod. #: SMR166-PDF-ENG
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