For decades, the management of marketing channel has been widely written and talked about, but never associated with any "real world" business position. Moreover, many articles and books on the subject rarely provide any hint as to who is supposed to do all these functions. Finally, based on national studies and a systematic review of the literature to find the most likely suspect, we have determined that a former manager of an unknown channel. Now up to senior management to ensure the selection criteria, training, promotion and respect for the position again recognized, because it is central to corporate success. "Hide
by Rolf Anderson, Rajiv Mehta, Alan J. Dubinsky Source: Business Horizons 8 pages. Publication Date: January 15, 2003. Prod. #: BH086-PDF-ENG
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