Mary Gadams, founder and CEO RacingThePlanet faces one of the many logistical crises that her young Hong Kong business faces as it puts its popular 4Deserts (TM) adventure marathon series of Atacama in Chile, the Gobi desert of Mongolia, the Sahara Desert, Egypt, and Antarctica. How can a small company in Hong Kong continue to coordinate effectively as distant, complex, global operations?
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by Daniel J. Isenberg Source: Harvard Business School 23 pages. Publication Date: Mar 06, 2007. Prod. #: 807148-PDF-ENG
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