Wildfire company offers a product that is a virtual secretary - built into your system. Students can call and hear 1-800-WILDFIRE demo. All the commands from the call to create meetings, providing reminders are verbal, - the user alive Wildfire assistant in the network. Bill Warner Director General must decide the product key or attributes of a product or service that it offers. It should answer the following questions: what is it the best way to sell this product / service? Who should be its strategic partners be? It is a strategy for virtual market of the company, ie a company that exists only in the virtual market. "Hide
by John J. Sviokla, Stephen M. Salzinger Source: Harvard Business School 14 pages. Publication Date: January 16, 1995. Prod. #: 195193-PDF-ENG
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