Since then, former Ben & Jerry's general manager Perry Odak was appointed General Director of Wild Oats in 2001, he tried to transform the company. After some unsuccessful attempts to clear gains now seem to be on the rise in 2005 and 2006. Did he finally did it? "Hide
by Travis Haglock, John R. Wells Source: Harvard Business School 21 pages. Publication Date: September 05, 2006. Prod. #: 707438-PDF-ENG
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