CEO of Wilson Industries, an American company, is concerned about the implementation of a joint venture between Wilson Industries and the Japanese firm, Morota Production. He wants the president of the joint venture to make some changes to improve financial performance. However, the president is not sure what action to take, because the Japanese partner, Morota, happy with the performance and is considering expansion plans. "Hide
by Andrew C. Inkpen Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: January 1, 1999. Prod. # 99M042-PDF-ENG