Why Boeing engineers and technology strike for 40 days in early 2000? What other companies with large frames of knowledge workers will learn from this experience? The author argues that the morale of Boeing engineers had to decline because the leadership was suddenly focused on the financial results, not engineering excellence, and engineers felt that their contributions were given on merit. Indication that senior management were able to detect low morale and no preparation for weathering impact, so he was surprised when he came out of knowledge workers. The author reviews the history and corporate culture of Boeing, changes in internal communications and motivational thinking skills to employees key to the origin and development of the conditions that led to the strike. It is assumed that if Boeing were more sensitive to employee problems, its new cost reduction focus would be much more readily - perhaps a blessing - for all workers, as the price of maintaining the global industry leadership, "Hide
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