Uncertainty and complexity of most business environment make the successful management of a difficult art. Often, bright, experienced, well-educated people to manage their companies in a strategic disaster. Many of these poor results is not just a matter of bad luck. This note discusses problems caused by cognitive biases and heuristics (a way of thinking about the problems) that managers are commonly used in the analysis of strategies in the face of uncertainty. Shows where these problems may arise in the strategy analysis and discusses five practices that help mitigate bias. "Hide
by Elizabeth Olmsted Teisberg 9 pages. Publication Date: Mar 05, 1991. Prod. # 391 172-PDF-ENG
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