Members of the organization naturally motivated to consider the views and opinions of their colleagues in order to evaluate the reaction of others to their decisions and assess where they stand in relation to organizational standards. However, the authors found evidence that people are not very good estimate of the percentage of those who agree with their choice, and that this trend has serious implications for ethical decision-making. In particular, they argue that people become victims of false consensus Bias, wanting to believe that others are more like than not. While ethical experts can predict what loners "would be more likely to violate ethical standards, because they lack the understanding of other relationships and have fewer colleagues to whom they can turn for help or advice, the authors suggest that the social butterfly , not a social outcast, may be more likely to mistakenly believe that their ethical judgment in accordance with the normative view. In a production environment, the potential danger is that employees who act in such a way that most others consider unethical it is safe to assume that their actions are in accordance with the general social and ethical decision-making. And, as we have seen, the results can be widespread and serious.
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by Francis Flynn Scott Wiltermuth Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2009. Prod. #: ROT091-PDF-ENG