WHOM TO BLAME ? DEALER OR THE ORGANIZATION ? ? Case Solution
The company had actually developed channel of circulation and offered its items through 2 various channels. Bales of fabric were offered through semi-wholesalers throughout India who then offered smaller sized amount to merchants. 2nd channel was bales in bulk amount (more than 50 of one specific type of fabric) were offered to a popular wholesaler either in Mumbai or in Delhi who then offered these bales in smaller sized amount to semi-wholesalers throughout India.
This is just an excerpt. This case is about Business
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