Describes the development WholesalerDirect, B2B e-commerce companies in the plumbing, heating, cooling and piping industry. Adam Berger, CEO, is trying to raise funds for the deployment of e-commerce platform in the industry of over 3000 wholesalers. But amid the sinking stock market, no one is willing to fund. WholesalerDirect has valuable assets and a solid idea, but as it can pass these attributes to potential investors? "Hide
by Alan MacCormack, Kerry Herman Source: Harvard Business School 24 pages. Published: 21 February, 2001. Prod. #: 601067-PDF-ENG
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