Whole Foods, one of the largest natural grocery, was marking the growth quickly in the late 2013. This case evaluates the operational strategy of Whole Foods. The company had a publicly-stated goal of expanding from 351 to 1000 domestic stores from till 2022. The company also took part in sustainability initiatives to tackle “food deserts” by accessing the areas of lack nutritious and reasonable at price food. Whole Food’s entrance in various different market, to follow its initiatives, demanded a reevaluation of its strategy for human resource, target market, and of its format.
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