The case studies the operations technique of Whole Foods, one of the biggest grocery chains that are natural in the United States. In late 2013, Whole Foods was expanding quickly, with a publicly-stated goal of growing from 351 to 1,000 domestic shops by 2022.
It was also participated in a strategic initiative to battle "food deserts" - regions with limited access to affordable and nutritious food. In pursuit of these initiatives, the business’s rapid entry into a heterogeneous group of new marketplaces had made necessary a reexamination of target customer base, its store format, and approach to human capital.
PUBLICATION DATE: September 08, 2014 PRODUCT #: 615019-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS