Whirlpool: The First Venture Into India Case Solution
Abstract:
The case explains Whirpool's choice to go into India through a joint venture with an Indian partner to make washering for the nascent regional house device market. Provider and advertising and marketing issues result in monetary problems at the JV and Whirlpool lastly chooses to take control. It needs to then change the plant into a first-rate operation.
Pedagogical Goals:
To talk about the concerns associated with developing a joint venture in India. To talk about even more associated innovation transfer.
This is just an excerpt. This case is about Strategy
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