As marketplace barriers drop and market boundaries blur, companies are getting to be increasingly wide-ranging within their range of marketplaces and operations. To triumph as a business, supervisors must then choose a multi-market method of rivalry.
This comprehension exists for rivalry between two companies; yet, few companies face just one competitor across multiple marketplaces. We investigate arrangements of triads that are competitive and enlarge the focus on one opponent. We deviates from dyadic competition and describe triadic competition is dynamic, and establish the basis for investigating competition among a more comprehensive set of opponents.
PUBLICATION DATE: January 15, 2010 PRODUCT #: BH368-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION