Increasingly, government agencies, compliance with antitrust laws thorough marketing organizations, as well as changes in practice in the early 2000s, intensified law enforcement. Understanding what causes the behavior of antitrust flags is crucial for companies with a dominant market share in one or more product categories. There has been increasing attention to the shelf-shaping practices and category management in the retail sector, for example. Takes managers in determining antitrust violation and puts five important cases in which the practice, which seemed to fit with the competition rules or a good citizen, in fact, have been eliminated in order to be a violation of antitrust laws - in some cases, with an important sentence. Sample description of the tactics that can help curb the competitiveness with caution. Concludes that it is essential for managers to look at their competitive tactics - and in business strategy and processes that support these tactics -. Eyes antitrust regulators' Hide
by Darren Bush, Betsy D. Gelb Source: MIT Sloan Management Review 11 pages. Publication Date: July 1, 2005. Prod. #: SMR181-PDF-ENG
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