Tim O'Shaughnessy, 29-year-old general manager LivingSocial, is growing worldwide revolutionary business "daily deals" - which offers retail heavily discounted product or service is available to buy on short (often 24-hour) window. The case explores the complex sharing of risks and benefits between LivingSocial, participating retailers and customers, focusing on the return on investment in the short and long term for LivingSocial's retail partners. Also, given the rapid growth of the daily deals space and the accompanying proliferation of competitors, including Groupon and Amazon.com, the case focuses on the need for constant innovation in products offered to maintain differentiation from fakes. "Hide
by Mikhail Norton, Luke Wathieu, Betsy Page Sigman, Marco Bertini Source: Harvard Business School 18 pages. Publication Date: February 24, 2012. Prod. #: 512065-PDF-ENG
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