With the increase and quick proliferation of digital and online marketing, increased cord-cutting by customers, and new content being created online, Internet-based marketing is the single fastest-growing ad expense category, overtaking TV, radio, and other more traditional media formats. With the rise of new media and the increased content creation, the ability of content creators to manage and guide their brand name has ended up being more important than ever. This post investigates one such mechanism for handling the new media phenomenon, the Multi-Channel Network (MCN) model.
What's New About New Media How Multi-Channel Networks Work With Content Creators Case Study Solution
An MCN is any entity or company which either partners with content creators or directly produces a range of distinct content and works to carry out business and marketing functions on the platform in which stated content is released. This article examines the MCN phenomena as it specifically addresses the requirements of content creators in the brand-new prosumptive customer culture that helps inform and develop brand-new media content. It highlights strategies for handling and browsing the brand-new media and MCN domain.
PUBLICATION DATE: May 11, 2016 PRODUCT #: BH738-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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