There are some who think the phrase "socially responsible business" a contradiction in terms, and who believe that the concept of corporate social responsibility is a trend, and indeed suspect. Others believe that this new doctrine deeper and wider responsibility for the business deeply pernicious because it diverts commercial organizations on what they do best: make a profit for their shareholders. Takes the view that the most important thing is to use a business opportunity to make the world better. (Based on a presentation by Jeffrey Hollender, the sixth annual Peterson Lecture on Business Ethics, sponsored by the Center for Responsible Business at the Haas School of Business, University of California, Berkeley). "Hide
by Jeffrey Hollender Source: California Management Review 12 pages. Publication Date: August 1, 2004. Prod. #: CMR293-PDF-ENG
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