Net is a powerful way to reach and service customers worldwide. However, companies are beginning to realize that ethnic differences in infrastructure, regulation, language, customer demographics and behavior, methods of payment and the currency is the enormous difficulties for simple global model of international operations. The author examines not only opportunities for global integration, but also the needs of local responsiveness, showing how firms operating across the border, you can use the net effectively as a marketing tool. Books, music, wine, industrial components, media and financial services, serve to illustrate the potential and the pitfalls of selling a net basis across borders. "Hide
by Mauro F. Guillen Source: Business Horizons 8 pages. Publication Date: May 15, 2002. Prod. #: BH077-PDF-ENG
Related Case Solutions & Analyses:
Developing Effective e-Recruiting Web sites: Insights for Managers from Marketers
Reinventing Ericsson
Octone Records
Tesco’s Virtual Store: From South Korea to the United Kingdom
Visa Inc. and the Global Payments Industry
Electoral Gold and Silver: Obama Versus Romney 2012
How to Manage a Crisis Before It Hits
Cabot Pharmaceuticals, Inc., Spanish Version
What Are Your Signature Stories?
Markdown Optimization for an Indian Apparel Retailer
