In 1998, Citicorp and Travelers Group merged to create Citigroup Inc, considered the first true global "financial supermarket", and a business model to be envied, feared and emulated. By the end of 2006 the company had a market capitalization of $ 274 billion, with $ 1.9 trillion in assets and $ 24.6 billion profit. But ten years after the merger, it all ended in tears. In July 2009, the company was effectively nationalized, with billions of dollars to saving money turns into 34% of its share of the U.S. government. Citigroup was worth at least $ 16 billion, having lost more than $ 250 billion between the peak. This case is a business model Citi, the problem it faces, its management and key decisions to better understand what contributed to the failure of one of the most powerful financial companies in the world. "Hide
by Clayton Rose, Aldo Sesia Source: HBS Premier Case Collection 34 pages. Publication Date: July 13, 2009. Prod. #: 310004-PDF-ENG
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