IMD-2-0146 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case illustrates the possible businesses must drive innovation to be able to reach CO2 reduction goals that are challenging. It records Johnson & Johnson ’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a program to transform industry and company into leaders on climate and energy options. The case files Johnson & Johnson’s capital aid funding for CO2 reduction projects, which has brought the interest of supervisors in several companies within different businesses.
The capital scheme has successfully led to the decrease of Johnson, Johnson & ’s corporate CO2 emissions allowing 80 climate friendly energy projects to take off in less than five years and by eliminating budgeting obstacles. Learning objectives: 1) Deliver strong arguments that challenging CO2 reduction targets cause innovation and are thus good for company development and growth. 2) Showcase an innovative business model to make sure funding for projects that demand longer than common payback times. 3) Illustrate how to eliminate budgeting impediments and quickly take off the ground energyefficiency and renewable energy projects.
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