Summary:

Westridge Cabinet is a cabinet manufacturer and operates in the US and Canada. The company has 150,000 square foot manufacturing facility. The company offers 50 styles of different cabinets, which indicates that the company has diversified range of products. Currently, the company is facing some difficulties regardingits ordering and manufacturing process and is considering ways to eliminate these problems so that it can improve its position in the market and that it can increase its profitability.

The main problem includes the delays in the orders given by the customers, which has resultedin a loss of customer base. This problem is mainly due to the inefficient working of the company’s operations and the processes at the company are not operating reasonably. Accumulation of uncompleted work due to ineffective functioning of the departments within thecompany has ledtowards the delays in fulfillment of orders.

The secondproblem at Westridge Company is that the ordering department books the order without considering the manufacturing capacity of the company. The demands of the products of the company are high and the company’s current manufacturing facility has low capacity to meet the current demand. In order to tackle the above issue, the Chief Operating Officer of the company proposed a strategy. Further evaluation has been conductedon the proposed strategy of the company’s COO and recommendations are provided to the company.

Key success factors for Westridge

People of Westridge:

Westridge Company wants to succeed in the market by providing high quality products quickly after the order is given to the company,therefore, it is important for it’s the company’semployees and staff to bemotivated and passionate regardingincreasingthe productivity and reducing the time to manufactureeffectively.This can only be done by providing incentives based on performance and promoting those who work best in the interest of the company.

Westridge Cabinets Harvard Case Solution & Analysis

Manufacturing process:

In order to enhance customer satisfaction, Westridege has to increase itsproduction facility and improve its efficiency as well. Although the company currently has 150,000 square foot production facility however,it has less capacity to meet the current demand from the customers. Since the company needs to expand itsproduction process by investing major funds in capital expenditure, therefore it has to raise debt or equity finance to execute the proposed strategy.

Customer Relation:

Westridge Company’s order processing is currently not performing well as it takes orders continuously while the production of other orders is still ongoing. This, as a result, leads to a delay in the completion of orders, which further results in customer dissatisfaction. The company should make long term relations with the customers by taking orders at thetime when thedepartment is assuredthat it will complete that order on due time, hence this wouldincrease the confidence of the customers on the company. The marketing department can play an essential role in this situation as it can create awareness inthe customer base that it would take more time to deliver the orders of the customerssince the company provides better quality than its competitors.........................

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