Thirteen years after it started as an upstart airline with three planes, WestJet is the second largest airline in Canada. It has grown earnings at a yearly rate of 37 per cent per year for the previous 11 years, and is poised to become the dominant airline in the foreseeable future of the nation. As it's grown, WestJet has seemingly made changes to its initial strategy of low cost, no frills, point-to-point, single group service.
The case focuses on the business's latest decision and analyzes WestJet's strategy through the years: considering the addition of smaller planes to its single model Boeing fleet. The object of the case will be to analyze changes in a company's strategy over time, and to review the possible impact of these changes on the future performance of an organization.
PUBLICATION DATE: September 24, 2009 PRODUCT #: 909M63-HCB-ENG
WestJet in 2009 The Fleet Expansion Decision Case Study Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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