Westin Hotels Resorts and adopted a new "lifestyle" brand strategy, which provided guests with a new experience of life. Westin face a dilemma in how to quickly build a brand that is delivered consistent service to non-material values. "Hide
by Francis H. Frey, Chekitan S. Dev, Laure Mougeot Stroock Source: Harvard Business School 17 pages. Publication date: 07 May 2007. Prod. #: 607129-PDF-ENG
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