In 2006, Western Union spun off from its former parent, First Data Corporation and began the process of defining itself as an autonomous organization. Part of this effort was the creation of strategic corporate social responsibility program called our world, our family. Case Western Union monitors in earlier initiatives, corporate social responsibility and how they led to the creation of our world, of our family. Key elements of the case, the emphasis on understanding the business model of the Western Union money transfer is aimed at, and how their corporate citizenship efforts to benefit the company, meeting the diverse needs of stakeholders Western Union. "Hide
by Christopher Marquis Source: Harvard Business School 22 pages. Publication Date: September 9, 2009. Prod. #: 410050-PDF-ENG
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