University fitness coordinator block of Western Ontario was wondering how to improve the program of aerobics. With the financial and time constraints, it is a seasonal demand pattern, and it is part-time with a relatively short stay, she asked how to improve the quality of service and the relevant classes, the number of classes, and the performance of the program administration. Students must analyze the market research data and develop a plan of action. "Hide
by John S. Haywood-Farmer Source: Richard Ivey School of Business Foundation 13 pages. Published: 22 January, 1993. Prod. #: 993D01-PDF-ENG
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