West Teleservice, telemarketing firms considering going public in late 1996. Asks students to price IPO. During the previous 18 months, seven other telemarketing firms became public. Before that, there was no publicly traded companies telemarketing. The industry is moving. Historically, subsidiaries, phone companies, banks and insurance companies held telemarketing. However, the cost reduction due to many of these firms to outsource business. Thus, while the overall business telemarketing is growing very rapidly, outsourcing part of growing by 50% a year. "Hide
by Mitchell Petersen, Robert O'Keef Source: Kellogg School Management 18 pages. Publication Date: January 1, 2004. Prod. #: KEL074-PDF-ENG
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