Definition of Success & Critical Issues
The West Paw Design needed toconstruct a new growth plan for the company’s next 5 years. This plan shouldencompass the following characteristics which are SMART;
- How to increase sales and theirmarket to strive with their competitors without an increase in the costs-level.
- How can this expansion be in accordanceto the ethical values of the firm?
- How can they protect and carry-forward the B-Corp certification without compromising to its standards and also, increase their scores from B-Lab.
Situation Analysis
The case presents that ethical and economicmeasuresof production and customer friendly products are core aspects of success of West Paw Design. The company prides on its B-Corp certification and for being the first registered “for-benefit enterprise”. The company sustains on in-house production from local procurements and does not import any material. West Paw Design is now striving hard to compete in the overall market as big and well-funded competitors have taken up much of the share in market by their low priced products. West Paw Design is suffering with low cost production as they are only utilizing the local limited resources which are costly as compared to importing material which may have cheaper costs.The delivery costs bared by the company are also a factor for the increased prices of their products.
Major issue for West Paw Design is to maintain and increase its share in the market, to compete with its competitors whileholding its core values. The companysomehow needs to lower its cost of production and manage better distribution channels to decrease the final costs of the products. West Paw Design does not want to compromise on its ethical values and wants to maintain, or even increase, its B-Corp scores that are based on the social and environmental aspects.
West Paw Designs Harvard Case Solution & Analysis
Decision Criteria
West Paw Design has to take decision amongst certain alternatives that are in consideration. The criteria for selecting an option would be in regards to the following:
- Time to Scale; this element is a major part of the decision making criteria that is emphasizing on measuring the efficiency of the alternative as to how soon will the outcomes be visible.
- Potential Returns; this criteria is set to measure the profitability and returnsfrom the different alternatives.
- Improving the WPD B-scores; this criteria focuses that the ethical and social considerations, encompassing the process of production, should not be harmed but uplifted and enhanced to achieve a higher score from B-Lab.
- Strengthening the Company’s Cash Flow Position; the selected alternative should be one that aids in increasing the company’s cash inflows.
- Fitting with WPS Competencies.
- Engaging with Employees; WPD has always encouraged and motivated its employees to the company’s benefit through open-management and freedom of participation so, it requires the new alternative to be one that allows the same consent....................
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