Chief Executive Officer (CEO) of West Lake Furniture Co., Ltd (West Lake) was given an offer from one of his first three wholesale customers: reduce the price of signature line of lamps from $ 69.99 to $ 29.99 in exchange for a five-fold unit sales . Time of the decision on the case focuses on the CEO should or should not accept the proposal, and in response to a question requires a careful study of business strategy West Lake and its industry. Case West Lake is short, complex case, it is useful for time-pressure situations, such as the case of contests or exams. It can also be used to introduce the five forces, or to give an overview / review of the whole process of strategic analysis. "Hide
by Charlene Zietsma, Ken Mark Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: December 10, 2008. Prod. #: 907M71-PDF-ENG
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