West Ham United is an English football team that competed to win the right to transfer their games to play in the stadium being built for the 2012 London Olympics. They secured financial support from the neighborhood government and also the backing of the U.K. athletics.
Tottenham Hotspurs, West Ham's rival bidder, required no public support and presented a strong business case for the move. West Ham despite this, won the right to proceed. The case focuses on ensuring lover acceptance of the move.
PUBLICATION DATE: September 02, 2011 PRODUCT #: W11150-HCB-ENG
West Ham United Football Club's Olympic Stadium Move Case Study Solution
This is just an excerpt. This case is about COMMUNICATION
