In the mid and late 2000s, among other states, Minnesota also encountered various challenges in the strategic public health which involves the increasing cost of health care and raising undesirable practices like smoking and rising obesity rates that make the people vulnerable to chronic diseases. Among these intensifying difficulties, the 2008 recession across the country compelled the government to cut the health care costs and reduce the human services programs budget increasingly. The evaluation of the state budget at the subsidizing of recession demanded that it needed to further reduce the growth rate of health care budget and ultimately the government made a reform in the health care industry by approving a law that among other things had the objective to minimize the spending.
A major part of this law was the foundation of the State wide Health Improvement Program (SHIP), whose primary objective was to reduce the two key components that caused various chronic diseases, including increasing obesity and smoking which would reduce the rising cost of health care for the country. While developing and introducing SHIP, the state health executives felt that it needed to develop partnership with the private sector to integrate the private sector’s strong marketing and communication expertise with government’s boundless authorities and subject matter expertise. The case traces the route SHIP leaders followed with various corporate managements and businesses to have a significant effect. It demonstrates the win-win situation for both private and public sectors and described the issues that each of the parties faced while designing and implementing the program. HKS Case Number 2004.0.
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