The case profiles the protagonist, Ilana Stern, creator of Weddington Way-a wedding-related e-commerce website-during the company's early foundation stage. The case begins with a portrayal of Stern's summer between her first and second years at business school, during which the thought and vision for Weddington Way took shape along with an introduction of Stern's professional qualifications.
The case then follows Stern as she digs deeper into the practicality of the Weddington Way theory, and debates whether her encounter to date and the idea's values are worthy of her rejecting the chance to work in management consulting after business school. Subsequent to deciding to pursue the notion, the case profiles Stern as she iterates on the product during the rest of her second year at business school, debates how best to initially capitalize the company, and seeks for a technical co-founder.
Weddington Way Case Study Solution
PUBLICATION DATE: January 08, 2013 PRODUCT #: E455-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Saudi Arabia -SAGIA
Solving the Problems of New Product Forecasting
edX: Strategies for Higher Education
Yunnan Tourism Co., Ltd: Developing Garden Expo ’99 Site into a First-Class Urban Eco-Cultural Complex
Preventing Know-How from Walking Out the Door in China: Protection of Trade Secrets
A Bomb in Your Pocket? Crisis Leadership at Nokia India (A)
Atari: Between a Rock and a Hard Place
Medtronic, Inc. (B)
Economic Liberalization and Industry Dynamics
Leadership in the Promotion of Peace: Interviews with the 2015 Business for Peace Honorees
