WeChat was designed by Tencent Holdings as a messaging platform that was lightweight. As it grew fast to becme the most popular messaging app in China, it added a range of goods and services that stayed on top which were made to appeal to a wide array of businesses and consumers.
Official accounts, WeChat payment, and online to offline features extended its reach, but the question was whether the firm could break out from its home market and offer the remainder of the world something that its opponents could not.
WeChat A Global Platform Case Study Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 17, 2015 PRODUCT 2015 PRODUCT #: 615049-PDF-ENG
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