Reads from Webvan and the processes through which it provides products that are ordered via the Internet in the homes of clients. Tells the story of Webvan from the base to the beginning of 2001 and focuses on a unique approach to storage technology, delivery, planning and, to a lesser extent, marketing and information. Also addresses the remaining Webvan business model and how it was formulated. At the time of the case, there is great pessimism reflected in the press and the stock price of the company that Webvan can do its business model is profitable or even stay in business. Webvan's business model is highly dependent on properly designed and executed the operation, and it seems clear that the activity of the company was not. In addition, the discrepancy between visiting the operational capabilities and operational requirements for the rest of the business model that seems to heavy. "Hide
by Andrew McAfee, Mona Ashiya Source: Harvard Business School 28 pages. Publication Date: September 25, 2001. Prod. #: 602037-PDF-ENG
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