University of California, Berkeley-Haas collection. "In the novel, Open Services Innovation, the concept of co-development with one's customers is hyped as a best practice for companies. There are innumerable firms that have gained from embracing the idea of co-creating with customers. And business school cases in general often talk about successful examples of numerous theories that are proffered.
This case diverge. It is, in fact, a failure instance, where a company faithfully followed a "best practice", and ended up with nothing to show for it. As such, it can be a potent antidote to the typical success instances that contain much of our syllabi. The Webasto case study provides an instance of a company that focused on product innovation by incorporating a lead user approach to students. Alexander Lang, director of advertising, created an intricate open innovation process in order to help Webasto not only create innovative goods, but additionally to discern itself as an innovative company. There are several organizational interesting innovation, strategy, change management, and direction dilemmas this case brings up, not all unlikely to generate a dynamic class discussion. As it happens, many of these problems prove fatal to the initiative."
Webasto Co-Creating Innovation with Lead Users Case Study Solution
PUBLICATION DATE: August 01, 2012 PRODUCT #: B5687-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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