Description of the creation and subsequent growth WaterTest, New Hampshire company operates with a small entrepreneur business background. Three Harvard Business School students work on a project to help the company improve its marketing strategy. Students collect a large amount of data - which is available in the form of a disk - for customers and potential customers. Students were asked to analyze the data to develop a marketing strategy firm.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Michael J. Roberts, Ennis J. Walton, Chuck Davis, Dan Riley, Bill Haylon Source: Harvard Business School 25 pages. Publication Date: November 4, 1988. Prod. #: 389022-PDF-ENG
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