In many areas the water supply is under stress-a state that is expected to get progressively more ambitious later on. There are several ways that municipalities can improve their drinking water supply, including conservation, purchases from external providers, desalination, and recycling.
Recycling wastewater into potable water is attractive in many situations. Nevertheless, this option has not consistently been successful-in some cases, recycling plans have been defeated by public opposition, while the public apprehension have been effectively addressed in others. This case provides an general idea of water supply problems and instances of successful and unsuccessful efforts to implement recycling programs. While failures in Toowoomba, Australia, California, and San Diego are described programs in Singapore and Orange County, California are profiled as examples of successful recycling efforts.
Wastewater Recycling Public Relations for a Controversial Technology Case Study Solution
PUBLICATION DATE: March 27, 2012 PRODUCT #: P73-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
WE Marketing Group: Building a Global Marketing and Communication Company in China
Norton Co.: Strategic Planning for Diversified Business Operations
Del Norte Paper Co. (A)
EG&G Inc. (A) (Condensed)
EG&G Inc. (B)
Understanding Communications in One-To-One Relationships
Victors & Spoils: “Born Open”, Multimedia Case
Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
BabyCenter: Creating a Social Brand
Reconfiguring Stroke Care in North Central London
