Describes how Washington Mutual to maintain and strengthen their brands through two phases of expansion, the first is based on the acquisition and the second on organic growth. Washington Mutual brand shown, based on a well-designed user experience. This experience was the result of careful attention to Washington Mutual in hiring policies for employees, incentives that encourage entrepreneurship, empowerment as a "store" managers and "sellers", and a strong culture that valued community, innovation, fairness in the treatment of clients care for their employees, and high speed implementation. "Hide
by Robert D. Dewar, Hayagreeva Rao Source: Kellogg School Management 15 pages. Publication Date: January 1, 2006. Prod. #: KEL244-PDF-ENG
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