Examines the process used by the major film studios to develop and select the movie projects. Warner Bros. 'strategy is to focus on a few major "event" films (like movies with the potential to create a box-office gross of $ 300 million or more.) This strategy - which has worked for the past two years - entails risks. Studio now asking how they can better manage these risks and, in particular, how it can improve your chances of success. "Hide
by Gary P. Pisano, Alison Berkley Wagonfeld Source: Harvard Business School 23 pages. Publication Date: November 3, 2009. Prod. #: 610036-PDF-ENG
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