In its third year of existence and is ready to double their strength, Warby Parker explain the success of innovative approach in sunglasses industry and corporate culture that supports it. With the mission of combining social and business goals, the company has made a stakeholder-oriented model, which benefit consumers through high-quality, fashionable and affordable glasses: the world community by donating through sustainable channels, one pair of glasses for every pair sold, employees through culture fun and inspiring work, and the environment, becoming carbon neutral. The case covers the decisions that Warby Parker has to do at the beginning of the third year of its existence as a consequence of growth, and in order to avoid losing momentum. Some of the problems faced by Warby Parker was the maintenance of the corporate culture, finding appropriate partners to maintain the quality of the "Buy Pair, give a pair" program, and the development of integrated online and offline marketing strategies that match the brand identity.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Christopher Marquis, Laura Velez Villa Source: Harvard Business School 25 pages. Publication Date: July 25, 2012. Prod. #: 413051-PDF-ENG
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