It does not always seem to be right that Start-ups always compete the established companies at breakthrough innovation. Most of the firms now lack in their breakthrough innovation expertise due to intense concentration on execution and the incremental innovation. The authors highlight from the analyses in their new book, The Innovation Paradox, that how established companies can lead in breakthrough along with incremental innovation.
It is quite essential to utilize the existing creativity, talent and drive of the individuals in the company to become a Start-up Corporation, along with the need to explore the hidden opportunities to get breakthrough innovation.
The key is to manage six stages that underlie start-ups and to integrate the innovative attitude of entrepreneurs with the access of resources of established companies. The authors have emphasized that established companies are well-capable of resolving the major issues of any society, and challenge the myth that breakthrough innovation can be the competitive advantage only for the Start-ups.